Wish Tree

Ritualistic experience invites couples who have come to buy a wedding ring to mark this turning point in their lives by leaving a message on our Wishing Tree.

Client: Boucheron
Project by: Random Studio
Role: Design lead for interactive media and experience scopes

Project Overview

A Parisian jewelry brand Boucheron had tasked Random Studio with creating a series of nature-themed interventions in their flagship store in Ginza, Japan; a verdant ecosystem of interconnected spaces for the French brand to live in.

Ritualistic experience 

Located on the third floor, the Bridal Forest is an interactive installation that invites couples who have come to buy a wedding ring to mark this turning point in their lives by leaving a message on our Wishing Tree.

This ritual offers a real-time interaction between the space and the people in it but also invites customers to take home a tangible memory of their ring-buying experience. Scanning a QR code, they can download an image of their wish to keep forever.