Wish Tree

Ritualistic experience invites couples who have come to buy a wedding ring to mark this turning point in their lives by leaving a message on our Wishing Tree.

Client: Boucheron
Project by: Random Studio
Role: Design lead for interactive media and experience scopes

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Title

Project piloted with a semi-enclosed, re-configurable object titled Sluispoort (Water Lock). Being mounted on rails, parts of the object allowed occupants to move them creating larger or smaller spaces based on their needs (E.g. small space for 1-1, larger space for a meeting o creating a fully open space for an event. )

The feedback gained during the trial programme inspired us for the evolution of the concept. 
Creating lighter fixtures that embrace spatial fluidity and modularity. 

Title

Located on the third floor, the Bridal Forest is an interactive installation that invites couples who have come to buy a wedding ring to mark this turning point in their lives by leaving a message on our Wishing Tree.

This ritual offers a real-time interaction between the space and the people in it, but also invites customers to take home a tangible memory of their ring-buying experience. Scanning a QR code, they can download an image of their wish to keep forever.