Tellart partnered with design studios Science Now and Stellar Fireworks to create the exhibition narrative, creative strategy, and key experiences of the Polish Pavilion at Expo 2020 Dubai.
Divided into five distinct chapters, the pavilion takes the guest on a journey through Poland's nature, culture and economy.
Project by: Tellart
Role: Concept development, Interaction design, UX, prototyping
Client: ScienceNow & PAIH (The Polish Investment and Trade Agency)
The key exhibit
Experience narrative is underpinned by ‘Polish Table’. An interactive exhibit that embodies the country's natural richness and emphasizes the virtue of Polish hospitality.
Interaction connects guests and hosts by drawing visual light trails over the exhibit. In such a way, the sculpture itself comes to life.
Layers of meaning
For the experience to be impactful, the message has to be clear, information prioritized, and the right level of interaction defined.
At Tellart we went through the process of strategically mapping what the exhibit needs to say. Result - an information hierarchy that has quite visibly carried through into an actual form of the exhibit.
Key interaction moments
To create a meaningful interaction we looked for moments that really define an experience of being welcomed. What we came up with were 3 key moments that create a very structured yet infinitely open experience.
‘It takes two to make a greeting’
Voice input is translated into a visual trail that travels to another person nudging to connect.
Light trails generated by participants overlap, creating unique visual connections. Promoting a sense of playful social connectedness.
‘The spectacle of greeting’
Interaction culminates in an overall ambient visual that beacons new participants to come over.
During the detailed design phase, we collaborated with studio RAZ who used the satellite data to translate Polish landscapes into a set of building blocks defining the form and shape of the exhibit.
The interactive layer has been integrated into the exhibit and consists of 3 building blocks.
Designing a social experience
in a social isolation
What sounds like an oxymoron has been an underlying context in which the design process took place. Yet, despite the challenges faced, the process has been extremely collaborative, social, and inspiring. Restricted mobility meant embracing new ways of testing ideas and being constrained to using materials at hand - prototyping became even more robust.