Dreamers Who Do

Narrative experience for the United Arab Emirates’
Host Pavilion at Expo 2020 Dubai

Client: Qasr Al Hosn, Abu Dhabi
Project by: Tellart & Kossmann De Jong
Role: Concept development, Interaction design, UX/UI, prototyping



Developing a visual motif that connects all touchpoints and guides
guests throughout their journey in the pavilion.

"Where motion and change are the only constant. Creating a unifying visual language means finding a connection between multiple landscapes". 

Landscapes have always shaped human activity. Especially in the UAE.
Therefore, studying the visual qualities of UAE nature has been a starting point in exploring the concept. 


Exploring natural motion using digital simulations prompted an interesting parallel for the way innovation is embedded within the UAE culture. 

Experimenting with technology not only inspired the pattern but also suggested a certain aesthetic form for further design development.

Dubai Expo 2020 UAE Pavillion